About Us

Sow Rio was created by a mother and daughter, both born and raised in Rio de Janeiro, Brazil, and brought together by a shared love for Brazil’s vibrant energy, timeless style, and effortless way of living. What started as a vision between two generations grew into a brand that blends our Brazilian heritage, creativity, and modern femininity.

Designed between Rio de Janeiro and Boston, our pieces reflect a balance of coastal ease and elevated city style. We design and produce every Sow Rio piece ourselves in Brazil, working closely with local artisans and trusted producers who bring our designs to life. From the first idea to the finished piece, every collection is created with intention, honoring the craftsmanship, culture, and attention to detail that inspire everything we do.

Sow Rio is more than a swimwear and clothing brand, it’s a feeling. Confidence, warmth, and freedom in every piece, made to move with you from beach days to city nights.

Our doors are now open on Newbury Street in Boston, and we’re so excited to welcome you into our world. A space where Brazilian roots meet contemporary living, created with love, intention, and a mother-daughter bond at its heart. Whether you’re shopping with your mom, your daughter, or simply for yourself, there’s something here for every woman in your life.

Come visit us at 268 Newbury Street and discover your new favorite pieces. New arrivals in-store and online.

Sow Rio — from Brazil, with love.